[WORK] A collaboration with the Ask IKEA team at Inter IKEA systems. Bringing the IKEA range to life in an effort to bring playful expression to the overall brand experience. Using motion to add a sense of presence and approachability to Ask IKEAs AI chatbot.

To implement the KRUX efficiently we've explored RIVE. A motion design tool that's not simply visual; it's logic, motion and interactivity combined in one place.

Rive lets us to map different KRUX animations to AskIKEA states. So instead of playing pre-rendered video files with hardcoded triggers, the KRUX is reacting in real-time to what is happening in the chat. It allows for a flexible and interactive experience and all of it is being driven from the same source.